Cruise interest dips, budget hotels keep stable
After looking at
airlines earlier this month
, HundredX navigates to hotels and cruise lines for the next leg of our mid-summer updates on the travel sector.
Looking to “The Crowd” of travelers, we find customers aren’t souring on budget hotels, but they are starting to lose interest in cruises.
Analyzing over 280,000 pieces of real traveler feedback (including 90,000 across 79 hotels and 18,000 across 18 cruise lines) from June 2022 through June 2023, HundredX discovers:
Looking to “The Crowd” of travelers, we find customers aren’t souring on budget hotels, but they are starting to lose interest in cruises.
Analyzing over 280,000 pieces of real traveler feedback (including 90,000 across 79 hotels and 18,000 across 18 cruise lines) from June 2022 through June 2023, HundredX discovers:
Key Takeaways
- With the summer halfway over, travelers finally seem less interested in cruises. For the first time in 2023 , Travel Intent 1,2 dipped for cruise lines in June (-2%). Norwegian (+1%) and Disney (-1%) were most resilient.
- While Travel Intent fell the most (-4%) for cruisers in their 40s and over 60, the 3% dip for 18–29-year-olds reverses that group’s 1H 2023 spike driven by attractive pricing.
- Our proprietary, AI-driven Resource Allocation model indicates Viking Cruises and Holland America may want to improve the entertainment and activities offered on their lines to help regain recent Travel Intent losses. Both lines dipped more in Travel Intent (9% each) over the past month compared to competing lines.
- Travel intent for budget hotels is remaining more stable than mid-range and high-end hotels the last three months. It was flat in June relative to March for budget hotels vs. -3% for mid-range and -1% for high-end hotels. Travel Intent for budget hotels continues to lag peers overall.
- Customer net sentiment 3 towards prices is up for budget hotels and down for other levels over the last three months.
Discover HundredX insights into Travel Trends:
Please contact our team
for a deeper look at HundredX's travel data, which includes more than 600,000 pieces of customer feedback across more than 180 travel-related brands.
- All metrics presented, including Net Travel Intent (Travel Intent), and Net Positive Percent / Net Sentiment are presented on a trailing three-month basis unless otherwise noted.
- Travel Intent for most Travel subsectors represents the percentage of customers who expect to travel more with or spend more with that brand over the next 12 months, minus those that intend to travel or spend less. We find businesses that see Travel Intent trends gain versus the industry have often seen revenue growth rates, margins and/or market share also improve versus peers.
- HundredX measures sentiment towards a driver of customer satisfaction as Net Positive Percent (NPP), which is the percentage of customers who view a factor as a positive (reason they liked the products, people, or experiences) minus the percentage who see the same factor as a negative.
Strategy Made Smarter
HundredX
works with a variety of companies and their investors to answer some of the most important strategy questions in business:
- Where are customers "migrating"?
- What are they saying they will use more of in the next 12 months?
- What are the key drivers of their purchase decisions and financial outcomes?
Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.
Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.
Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.
####
HundredX is a
mission-based data and insights provider
. HundredX does not make investment recommendations. However, we believe in the wisdom of the crowd to inform the outlook for businesses and industries. For more info on specific drivers of customer satisfaction, other companies within 75+ other industries we cover, or if you'd like to learn more about using Data for Good, please reach out:
https://hundredx.com/contact
.
Share This Article
The streaming industry has made progress but still has further to go navigating one of its biggest hurdles in years – production delays for movies and shows resulting from Hollywood writers and actors going on strike. To make up for the hole, platforms have turned to alternatives such as more international content, unscripted / reality shows and live events streaming on multiple channels simultaneously. At the same time, industry heavy hitters like Disney+, Hulu, and Netflix tweaked their prices, which annoyed customers already grappling with inflation. Viewers seemingly haven’t been satisfied with the content substitutions and plan changes, as the strikes and price adjustments seem to have contributed to a 1% dip in Usage Intent ¹,² across the streaming industry that began in May through August. It appears ending the strikes and getting new content back on the platforms needs to be a top strategic priority, particularly for Disney and Netflix, who have seen the biggest recent drops in Usage Intent. The Writers Guild (WGA) ended its strike September 27, while the Screen Actor’s Guild (SAG-AFTRA) is expected to meet with studios to find a resolution soon. The industry hopes it can next reach agreements with the actors who are still on strike soon. Analyzing more than 100,000 pieces of customer feedback across 23 video streaming services, we find:
Apparel and athleticwear retailers have seen material slowdowns in their businesses amid rising inflation and the looming resumption of student loan repayments, raising the level of debate about the health of Nike’s business heading into its Q1 2024 earnings report. Insights from “The Crowd” of real shoppers indicates Nike’s business should have seen some downward pressure in recent months but appears more resilient than most others. Despite the economic headwinds, we find Nike's direct-to-consumer (DTC) channel has bucked the trend with a modest 2% uptick in Purchase Intent ¹ , ² year-over-year in August for the Nike Store, unlike retail partners DSW and Foot Locker who are witnessing dips in both Purchase Intent and reported US sales. However, HundredX did see Purchase Intent for people under 40 dip 1% in August vs. July 2023, the first decline in over a year. This indicates demand growth is starting to crack among Gen Z and millennials, important customer groups for the sportswear company. While young adults still love the swoosh, the impending crunch on disposable income might pose a problem for Nike in the coming months. Analyzing more than 260,000 pieces of feedback across apparel, fashion, and footwear stores over the last year, including more than 20,000 on just Nike, we find:
Diet soda drinkers seemingly unfazed by aspartame report
14841 Dallas Pkwy
Suite 900
Dallas, TX 75254