Cruises Sink as Fall Weather Blows In

Key Takeaways
- Travel Intent ¹ , ² has dipped for most travel-related industries over the past three months, falling the most for cruise lines (-3%), compounding the drop we’ve seen since it reached a high in May 2023.
- Notably, perception ³ toward customer service and atmosphere/cleanliness dipped for most travel-related industries, falling the most for cruise lines. The dips, coming after recent reports of unclean airplanes and cruise ships, could help explain the Travel Intent dip.
- Customer perception toward price increased for most travel-related industries, jumping the most (+5%) for airlines. Airlines have been slashing prices as the summer travel season comes to a close.
- Since May, Travel Intent has increased the most for budget airlines, while decreasing for the bigger, more expensive airlines. The relative moves indicate people may be watching their wallets amid still-above-normal inflation.
- All metrics presented, including Net Travel Intent (Travel Intent), and Net Positive Percent / Net Favorability are presented on a trailing three-month basis unless otherwise noted.
- Travel Intent for most Travel subsectors represents the percentage of customers who expect to travel more with or spend more with that brand over the next 12 months, minus those that intend to travel or spend less. We find businesses that see Travel Intent trends gain versus the industry have often seen revenue growth rates, margins and/or market share also improve versus peers
- HundredX measures sentiment towards a driver of customer satisfaction as Net Positive Percent (NPP), which is the percentage of customers who view a factor as a positive (reason they liked the products, people, or experiences) minus the percentage who see the same factor as a negative.
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- Where are customers "migrating"?
- What are they saying they will use more of in the next 12 months?
- What are the key drivers of their purchase decisions and financial outcomes?
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. HundredX does not make investment recommendations. However, we believe in the wisdom of the crowd to inform the outlook for businesses and industries. For more info on specific drivers of customer satisfaction, other companies within 75+ other industries we cover, or if you'd like to learn more about using Data for Good, please reach out:
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