HundredX Halo100 Methodology: Calculating Customer Satisfaction

Halo 100 Methodology and HundredX : Calculating Customer Satisfaction And Social Good

HundredX Methodology Used for Halo 100

This article first appeared in Forbes Online as part of the Forbes Halo 100 list.

In a world that’s under pressure, it’s no longer enough to judge a brand by the delight it sparks in those who use it. We want to understand its impact on different groups of customers and the degree to which that brand has earned their trust. In other words, who best meets the needs of all U.S. customers, responsibly?

That’s why we partnered with HundredX on the inaugural Forbes Halo 100 list. The Dallas-based insights and analytics company has developed an innovative way to collect customer-experience feedback: Participants select up to 75 brands they use from more than 2,000 options across 75 different consumer-facing industries. Unlike surveys that ask a customer to either validate or disagree with a range of statements, this format allows people to select companies they know and then report on what matters to them — and why. It could be quality, convenience, speed, trust or some other factors. In return for getting feedback, HundredX makes a payment for each survey to one of more than 200 charities and causes.

As HundredX founder Rob Pace explains, the goal is to measure the outcomes that brands are actually creating for their customers. “My conclusion was that if we could create the ability to truly listen and get unfiltered data from consumers, that would be a game changer,” says Pace.

The list is calculated using aggregated and anonymized double-blind data provided by some 110,000 customers on more than 2.8 million experiences they’ve had with the brands they chose during the past year. That data is used to create three sub-categories: All Customer Satisfaction, Customers of Color Satisfaction, and Brand Values/Trust. “Customers of Color” include those who have self-identified as being members of eight different race/ethnicity groups other than White/Caucasian.

To Read the Full Article, Click Here.

Did your Company Make the Halo 100 List?

Would You Like to Learn More about the Data We Gathered for Your Company?

Learn More about the Halo 100 Metholodology

Learn more about HundredX and our solutions by requesting a demo.

Request a Demo of our HundredX Solutions

Strategy Made Smarter

HundredX works with a variety of companies and their investors to answer some of the most important strategy questions in business:

Where are customers "migrating"?
What are they saying they will use more of in the next 12 months?
What are the key drivers of their purchase decisions and financial outcomes?

Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.

Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.

Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.

< Older Post Newer Post >

Share This Article

Hollywood Strikes and Price Hikes Dim Streaming Enthusiasm

By Todd Cook • 28 Sep, 2023

The streaming industry has made progress but still has further to go navigating one of its biggest hurdles in years – production delays for movies and shows resulting from Hollywood writers and actors going on strike. To make up for the hole, platforms have turned to alternatives such as more international content, unscripted / reality shows and live events streaming on multiple channels simultaneously. At the same time, industry heavy hitters like Disney+, Hulu, and Netflix tweaked their prices, which annoyed customers already grappling with inflation. Viewers seemingly haven’t been satisfied with the content substitutions and plan changes, as the strikes and price adjustments seem to have contributed to a 1% dip in Usage Intent ¹,² across the streaming industry that began in May through August. It appears ending the strikes and getting new content back on the platforms needs to be a top strategic priority, particularly for Disney and Netflix, who have seen the biggest recent drops in Usage Intent. The Writers Guild (WGA) ended its strike September 27, while the Screen Actor’s Guild (SAG-AFTRA) is expected to meet with studios to find a resolution soon. The industry hopes it can next reach agreements with the actors who are still on strike soon. Analyzing more than 100,000 pieces of customer feedback across 23 video streaming services, we find:

Swoosh vs. Storm: Nike’s DTC Channel holding its ground but showing some cracks

By Todd Cook • 27 Sep, 2023

Apparel and athleticwear retailers have seen material slowdowns in their businesses amid rising inflation and the looming resumption of student loan repayments, raising the level of debate about the health of Nike’s business heading into its Q1 2024 earnings report. Insights from “The Crowd” of real shoppers indicates Nike’s business should have seen some downward pressure in recent months but appears more resilient than most others. Despite the economic headwinds, we find Nike's direct-to-consumer (DTC) channel has bucked the trend with a modest 2% uptick in Purchase Intent ¹ , ² year-over-year in August for the Nike Store, unlike retail partners DSW and Foot Locker who are witnessing dips in both Purchase Intent and reported US sales. However, HundredX did see Purchase Intent for people under 40 dip 1% in August vs. July 2023, the first decline in over a year. This indicates demand growth is starting to crack among Gen Z and millennials, important customer groups for the sportswear company. While young adults still love the swoosh, the impending crunch on disposable income might pose a problem for Nike in the coming months. Analyzing more than 260,000 pieces of feedback across apparel, fashion, and footwear stores over the last year, including more than 20,000 on just Nike, we find: