Lululemon: Increased focus on Menswear
Capturing Market Share in Menswear
For a brand like LULU that was built on addressing the needs of female consumers, there are two key questions to answer:
- Do LULU’s products meet the needs of male consumers?
- Will LULU be able to convince male consumers to buy their products when the association in many consumers’ minds is that LULU is a brand that makes products for female consumers?
Does LULU have products that men love and want to buy?
HundredX Demographic Segment Rankings (Gender) - Trailing 6 Months Trend

HundredX Driver Trends by Gender - Trailing 3 Months Trend

Will LULU continue to convince more and more male consumers to buy its clothing?
HundredX Feedback Volume by Gender for LULU, Trailing 6 Month Trend

*Selection of LULU management references to growth goals in male consumer segment:
- CNBC article from April 2019 discussing Lululemon’s goals with male consumers: Lululemon CEO: 'We have very low brand awareness with men,' but that business will double by 2023
- Lululemon Athletica Inc. (LULU “Power of Three” Strategic Plan - Apr 2019
- Lululemon Athletica Inc. (LULU) Q3 2021 Earnings Call Transcript
This analysis is based on HundredX's proprietary data, developed from consumer feedback collected through the HundredX Causes Program . Nothing in the HundredX data constitutes professional or investment advice on the part of HundredX.
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