Price sentiment jumps most for experiences in June

Companies, economists, and investors worldwide continue to debate the health of the US economy, along with the outlook and impact of inflation. One practical gauge is how customers feel about the prices they are paying across all goods and services. Customer sentiment towards pricing can also provide important signals about future demand trends.
HundredX has examined the trend in consumer price sentiment for June 2023, leveraging our proprietary 7.5 million pieces of customer feedback since July 2021 across nearly 3,000 companies operating in over 80 industries. Key findings:
  • After declining in April and May, sentiment towards Prices rose in June, indicating inflation at the consumer level is most likely continuing to decline. We have historically seen changes in HundredX’s Price sentiment 1,2 index typically inversely correlate with movement in the Personal Consumption Expenditures (PCE) Price levels (i.e. inflation) reported by the US government.

  • For June, Price sentiment rose the most for consumers making less than $25K and fell the most for those making $200K+, continuing an interesting trend we have observed since early this year.

  • Price sentiment has fallen the most with consumers 60+ over the last month.

  • Industries selling experiences (such as movie theaters and entertainment) and more expensive items (such as jewelry) have seen their sentiment towards Prices improve the most over the last three months versus other goods and services.

  • Industries associated with big-ticket items, such as homes, cars and travel, have generally had the biggest drop in Price sentiment since the end of March.

Discover HundredX insights into recent Price sentiment trends across the US economy:



Please contact our team for a deeper look at HundredX's data insights into the broader economy or specific sectors, industries or demographic groups.
For a more detailed explanation of how HundredX’s price sentiment data has seen movements in price sentiment before inflation is reported over the last few years, please see our report from last month
  1. All metrics presented, including Net Positive Percent / Sentiment are presented on a trailing three-month basis unless otherwise noted.
  2. HundredX measures sentiment towards a driver of customer satisfaction as Net Positive Percent (NPP), which is the percentage of customers who view a factor as a positive (reason they liked the products, people, or experiences) minus the percentage who see the same factor as a negative. 

Strategy Made Smarter


HundredX works with a variety of companies and their investors to answer some of the most important strategy questions in business:

  • Where are customers "migrating"?
  • What are they saying they will use more of in the next 12 months?
  • What are the key drivers of their purchase decisions and financial outcomes?


Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.


Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.


Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.

####


HundredX is a mission-based data and insights provider . HundredX does not make investment recommendations. However, we believe in the wisdom of the crowd to inform the outlook for businesses and industries. For more info on specific drivers of customer satisfaction, other companies within 75+ other industries we cover, or if you'd like to learn more about using Data for Good, please reach out: https://hundredx.com/contact .

Share This Article

By Todd Cook 28 Sep, 2023
The streaming industry has made progress but still has further to go navigating one of its biggest hurdles in years – production delays for movies and shows resulting from Hollywood writers and actors going on strike. To make up for the hole, platforms have turned to alternatives such as more international content, unscripted / reality shows and live events streaming on multiple channels simultaneously. At the same time, industry heavy hitters like Disney+, Hulu, and Netflix tweaked their prices, which annoyed customers already grappling with inflation. Viewers seemingly haven’t been satisfied with the content substitutions and plan changes, as the strikes and price adjustments seem to have contributed to a 1% dip in Usage Intent ¹,² across the streaming industry that began in May through August. It appears ending the strikes and getting new content back on the platforms needs to be a top strategic priority, particularly for Disney and Netflix, who have seen the biggest recent drops in Usage Intent. The Writers Guild (WGA) ended its strike September 27, while the Screen Actor’s Guild (SAG-AFTRA) is expected to meet with studios to find a resolution soon. The industry hopes it can next reach agreements with the actors who are still on strike soon. Analyzing more than 100,000 pieces of customer feedback across 23 video streaming services, we find:
By Todd Cook 27 Sep, 2023
Apparel and athleticwear retailers have seen material slowdowns in their businesses amid rising inflation and the looming resumption of student loan repayments, raising the level of debate about the health of Nike’s business heading into its Q1 2024 earnings report. Insights from “The Crowd” of real shoppers indicates Nike’s business should have seen some downward pressure in recent months but appears more resilient than most others. Despite the economic headwinds, we find Nike's direct-to-consumer (DTC) channel has bucked the trend with a modest 2% uptick in Purchase Intent ¹ , ² year-over-year in August for the Nike Store, unlike retail partners DSW and Foot Locker who are witnessing dips in both Purchase Intent and reported US sales. However, HundredX did see Purchase Intent for people under 40 dip 1% in August vs. July 2023, the first decline in over a year. This indicates demand growth is starting to crack among Gen Z and millennials, important customer groups for the sportswear company. While young adults still love the swoosh, the impending crunch on disposable income might pose a problem for Nike in the coming months. Analyzing more than 260,000 pieces of feedback across apparel, fashion, and footwear stores over the last year, including more than 20,000 on just Nike, we find:
By Todd Cook 22 Sep, 2023
Diet soda drinkers seemingly unfazed by aspartame report
Share by: