Bethel University raises over $20K to support the student scholarship program.

Bethel University Alumni Find Success with HundredX Platform


Bethel University is a private, nonprofit, four- year Christian university located in McKenzie, Tennessee, with satellite campuses located throughout the state.

The past two years have been challenging for businesses around the world — and higher education is no exception. When the pandemic hit, events were canceled, and both student and alumni engagement had to be reimagined. The alumni relations’ playbook was thrown out the window and rewritten. But students were still looking for scholarships to help fund their higher education goals. Like many other universities across the country, Bethel University, a private, nonprofit, four-year Christian university located in McKenzie, Tennessee, was challenged to maintain the level of funding they had for their scholarship program, while creating virtual giving opportunities for their alumni.  Without scholarships, some students may have to forgo their admittance to Bethel and the alumni team did not want to cut back on their assistance to incoming students.  Dr. Kimberly Martin, Interim VP of Development and Marketing and Dr. Joshua Greer, Dean for the College of Professional Studies had heard about HundredX through a friend who worked with HundredX Causes in the past on two separate, successful scholarship campaigns.

Alumni Support without Spending


“Bethel University is so thankful for the opportunity to work with HundredX.  I knew after that initial conference call that I wanted to use this program. Because of their unique crowd-sourcing platform, we are able to provide our students with additional opportunities,” stated Dr. Greer.  “HundredX allows people to support Bethel without giving money, so it opens up new avenues for stewardship that have been harder to foster,” states Dr. Martin.  “HundredX allows people to give their time in support of our organization, but to do it at home, in their spare time, in as big or as small of a block as they can.”

The HundredX program allows individuals 18 years or older to provide valuable feedback on brands they use from any of their devices.  A single piece of feedback can be submitted in about a minute and generates up to $2 for the supporter’s cause. Each supporter can submit up to 75 pieces of feedback — which can generate up to $150 for that cause, funded by HundredX .

Participants Love to Support Without Spending


“Multiple participants commented to me about how easy and fast it was to give feedback via the HundredX platform, and we found HundredX to be simple to work with from an administrative perspective, as well.  We provided some basic information and photographs, and we quickly received social media posts and other promotional items to support our campaign,” Continued Dr. Martin. “We shared that information, and the responses started coming in immediately.  I highly recommend this platform for other organizations like ours who need to raise funds for a good cause.”

A Win-Win For Bethel University


“This was a win-win for Bethel University Alumni and students because we were able to generate funds to support student scholarships and program needs and has allowed us to bring new supporters into our fold by giving them an easy, free way to contribute to the University that fits their schedule and their budget,” stated Dr. Joshua Greer.

About Bethel University: 

Bethel University is a private, nonprofit, four- year Christian university located in McKenzie, Tennessee, with satellite campuses located throughout the state.  Bethel University was founded in 1842, in McLemoresville, Tennessee, as Bethel Seminary, operating under the fostering care of West Tennessee Synod of the Cumberland Presbyterian Church and was granted a charter by the state of Tennessee in 1847 to become Bethel College. In 2009, the trustees voted to change its name to Bethel University.

To learn more about HundredX Causes, CLICK HERE to sign up for one of the free weekly information sessions. To nominate your cause for a campaign, CLICK HERE .

Strategy Made Smarter


HundredX works with a variety of companies and their investors to answer some of the most important strategy questions in business:

  • Where are customers "migrating"?
  • What are they saying they will use more of in the next 12 months?
  • What are the key drivers of their purchase decisions and financial outcomes?


Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.


Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.


Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.

Share This Article

By Todd Cook 28 Sep, 2023
The streaming industry has made progress but still has further to go navigating one of its biggest hurdles in years – production delays for movies and shows resulting from Hollywood writers and actors going on strike. To make up for the hole, platforms have turned to alternatives such as more international content, unscripted / reality shows and live events streaming on multiple channels simultaneously. At the same time, industry heavy hitters like Disney+, Hulu, and Netflix tweaked their prices, which annoyed customers already grappling with inflation. Viewers seemingly haven’t been satisfied with the content substitutions and plan changes, as the strikes and price adjustments seem to have contributed to a 1% dip in Usage Intent ¹,² across the streaming industry that began in May through August. It appears ending the strikes and getting new content back on the platforms needs to be a top strategic priority, particularly for Disney and Netflix, who have seen the biggest recent drops in Usage Intent. The Writers Guild (WGA) ended its strike September 27, while the Screen Actor’s Guild (SAG-AFTRA) is expected to meet with studios to find a resolution soon. The industry hopes it can next reach agreements with the actors who are still on strike soon. Analyzing more than 100,000 pieces of customer feedback across 23 video streaming services, we find:
By Todd Cook 27 Sep, 2023
Apparel and athleticwear retailers have seen material slowdowns in their businesses amid rising inflation and the looming resumption of student loan repayments, raising the level of debate about the health of Nike’s business heading into its Q1 2024 earnings report. Insights from “The Crowd” of real shoppers indicates Nike’s business should have seen some downward pressure in recent months but appears more resilient than most others. Despite the economic headwinds, we find Nike's direct-to-consumer (DTC) channel has bucked the trend with a modest 2% uptick in Purchase Intent ¹ , ² year-over-year in August for the Nike Store, unlike retail partners DSW and Foot Locker who are witnessing dips in both Purchase Intent and reported US sales. However, HundredX did see Purchase Intent for people under 40 dip 1% in August vs. July 2023, the first decline in over a year. This indicates demand growth is starting to crack among Gen Z and millennials, important customer groups for the sportswear company. While young adults still love the swoosh, the impending crunch on disposable income might pose a problem for Nike in the coming months. Analyzing more than 260,000 pieces of feedback across apparel, fashion, and footwear stores over the last year, including more than 20,000 on just Nike, we find:
By Todd Cook 22 Sep, 2023
Diet soda drinkers seemingly unfazed by aspartame report
Share by: