Where do you listen to music? Maybe it’s at work, or maybe in the car. Maybe you listen while relaxing in the evening or while singing in the shower. Whatever the answer is, you most likely listen to music somewhere.
Surveys¹ have found that almost all Americans listen to music, and, on average, they listen to about 20 hours a week. Almost half of U.S. music listeners use subscription audio streaming services.
With that in mind, HundredX wants to share insight into who these people are, and what they want to see in a music streaming service.
We looked at more than 375,000 pieces of feedback for all home entertainment from February 2022 through February 2023, including 50,000 pieces of feedback across 11 music streaming brands, to find:
Over the past year, Usage Intent for home entertainment industries has largely stayed within a range. Over the past few months, however, Usage Intent has been on an upward trend for music streaming, sports entertainment, news media, and social media and search. It has fallen for video games and stayed stable for video streaming.
Even with sentiment towards price falling, music streaming is staying strong on Usage Intent, a trend powered by a few major streaming services.
Customers of Spotify and YouTube Music appear to love their music selections and their ease of use. They feel happy about their sound quality, apps, navigation, and personalization. We found music selection, ease of use, and sound quality are the top three reasons why people like or dislike a music streaming service.
YouTube Music, by allowing users to play YouTube videos and add them to their libraries and playlists, has the largest music selection out of any of its competitors. Meanwhile, Spotify, with more than 100 million tracks and 5 million podcasts, has perhaps the largest collection of original content.
“(I) like being able to listen to the oldies in the background while playing games or working on projects. Can hear some tunes that are no longer available on other platforms,” one YouTube Music listener told HundredX.
YouTube Music continued to make significant gains in sentiment towards the top three factors over the past year, with sentiment rising 8% - 10% for each of them. Over the past three months, sentiment towards music selection, sound quality, and the app rose by 2%.
Alphabet has made significant improvements to YouTube Music in recent months, including introducing a new way for users to create a radio station based on the content they like, a redesign of its library tab on mobile apps, the ability to filter music by mood on the web app, and better controls to cast content from a mobile device to a TV.
“I enjoy using YouTube Music for the simple fact that I can personalize my own radio stations,” one person recently told HundredX.
Spotify made more moderate gains in sentiment towards music selection and ease of use (+5%) over the past year.
“Spotify is the go-to app for music. They have it all, from podcasts to songs. I’m always excited about my year review of music,” someone told HundredX.
However, YouTube has narrowed the spread in sentiment with Spotify on almost all the drivers of customer satisfaction that we track over the past three months, potentially explaining why YouTube Music has significantly closed its gap in Usage Intent with Spotify since November.
As 2023 barrels on, HundredX will continue monitoring the music streaming space to share which customer groups are most poised to create growth for services and why. By understanding this, businesses can better market their services and adjust their services that will appeal to customers.
HundredX
works with a variety of companies and their investors to answer some of the most important strategy questions in business:
Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.
Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.
Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.
HundredX is a
mission-based data and insights provider
. HundredX does not make investment recommendations. However, we believe in the wisdom of the crowd to inform the outlook for businesses and industries. For more info on specific drivers of customer satisfaction, other companies within 75+ other industries we cover, or if you'd like to learn more about using Data for Good, please reach out:
https://hundredx.com/contact
.
14841 Dallas Pkwy
Suite 900
Dallas, TX 75254
All Rights Reserved | HundredX, Inc